Or so House & Garden told its readers back in 1948. It seems that whenever there has been a downturn in the economy, magazines have made sure to include money saving tips amidst the images of beautiful and aspirational interiors. And in this sixty year old issue, H&G had all sorts of frugal tips. Of course, the one suggestion that came up throughout the article was the impact of a fresh coat of paint. Slap some paint on an old piece of furniture and voila! Instant and chic update.
Some of the tips they gave are a tad dated, but there are some nuggets of wisdom here. And I love how creative Mrs. Gerard Lambert was. Just how much free time did she have to come up with such clever ideas? Who knows, but it makes me wonder what other tricks were up her sleeve. But I think the real reason I'm showing these images today is because the illustrations by Charles Heilemann are just charming, don't you think?
"Line an alcove with a bold pattern. A jog or an alcove becomes an asset if you give it a personality of its own by lining it with an assertive motif."
"Dramatize a picture with shutters."
"Match your closet interior and bedrom walls by lining them with the same flowered wallpaper."
"Paint a headboard, add a ruffle"
"A towel rack of a gay color is used by Mrs. Gerard Lambert to hold magazines."
"A wicker stand, brightened by paint, holds Mrs. Gerard Lambert's garden shoes."
"Paper your walls with plaid chintz. The dashing wall and ceiling treatment which William Pahlmann used for the boy's room...dramatizes odd pieces of furniture."
"Frame a door in growing ivy."
"Paper a chest to match walls and ceiling."
"Transform a bombé chest with black lacquer."